England’s best-selling great-value cask ale is introducing a down-to-earth new look.
Ruddles is going back to its countryside roots with fresh branding, while keeping the same great cask-conditioned taste which makes it one of Britain’s most easy-going and trusted pints.
The new branding features the iconic Ruddles Oak, but it’s no ordinary tree. Look a little closer and see a scenic world come to life through a design which celebrates the simple pleasures of the English countryside.
Quality ingredients with Red Tractor certification, like British malted barley and Bramling Cross country hops, give Ruddles its famously honest everyday taste, exactly as it should be. It’s no wonder that beer-lovers keep coming back for more.
Look out for new Ruddles glassware coming soon too.
A stand-out pint
Abbot Ale has a sterling reputation as a full-flavoured, smooth and mature beer, brewed longer to a unique recipe for masses of fruit character, a malty richness and superb hop balance.
This outstanding ale now stands out even more, with a striking wood-effect pump handle, emblazoned with the Abbot’s wax seal of approval, in a nod to this iconic beer’s rich heritage.
Did you know that Abbot Ale was inspired by the brewers who were once based at the 1,000-year-old Great Abbey of Bury St Edmunds? Greene King’s Westgate brewery sits alongside the abbey’s ancient ruins, and its brewers draw water to brew Abbot Ale from the same chalk well used by their predecessors – all those years ago.
Quality, flavour and refreshingly British
Greene King is the country’s leading cask and premium ale brewer. Founded in 1799, its brewers have been crafting fine British beers from two historic breweries in Bury St Edmunds and Dunbar, in Scotland, for over 200 years.
The Westgate Brewery in Bury St Edmunds, Suffolk, is the home of Greene King and the place where many of the nation’s favourite beers are brewed. Its brewers combine quality ingredients with expertise and passion to craft leading ales, as well as a range of great-tasting seasonal and speciality beers.
Find out more at greeneking.co.uk
and check out beer-genius.co.uk
for more information about its beers, as well as top tips on serving the perfect pint.